{"id":694,"date":"2026-01-26T16:58:08","date_gmt":"2026-01-26T16:58:08","guid":{"rendered":"https:\/\/abadass.agency\/?post_type=proyectos&#038;p=694"},"modified":"2026-01-26T21:50:31","modified_gmt":"2026-01-26T21:50:31","slug":"mascotas","status":"publish","type":"proyectos","link":"https:\/\/abadass.agency\/en\/proyectos\/mascotas\/","title":{"rendered":"Mascotas"},"content":{"rendered":"<p><strong>Problema<\/strong><\/p>\n\n\n\n<p>Una marca con una gran trayectoria necesita refrescarse, mejorar su oferta de valor, ser mas precisa en su portfolio y sobre todo, competir con nuevas marcas que ingresaron a la categor\u00eda de manera fuerte, con propuestas mucho mas ajustadas a los usuarios de hoy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/isologo-1024x540.png\" alt=\"\" class=\"wp-image-704\" srcset=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/isologo-1024x540.png 1024w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/isologo-300x158.png 300w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/isologo-768x405.png 768w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/isologo-18x9.png 18w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/isologo.png 1336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Soluci\u00f3n<\/strong><\/p>\n\n\n\n<p>Definimos las \u00e1reas de oportunidad de la categor\u00eda y de la marca, revisamos sus atributos y su propuesta, generamos una nueva mirada sostenida por valores mas profundos y conscientes al momento de tener una mascota. El resultado a la vista de todos, y de las mascotas tambi\u00e9n, usando un espectro de color que solo ellos pueden ver.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/local-mascotas-1024x576.jpeg\" alt=\"\" class=\"wp-image-709\" srcset=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/local-mascotas-1024x576.jpeg 1024w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/local-mascotas-300x169.jpeg 300w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/local-mascotas-768x432.jpeg 768w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/local-mascotas-1536x864.jpeg 1536w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/local-mascotas-2048x1152.jpeg 2048w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/local-mascotas-18x10.jpeg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-fotos-1024x519.png\" alt=\"\" class=\"wp-image-705\" srcset=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-fotos-1024x519.png 1024w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-fotos-300x152.png 300w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-fotos-768x390.png 768w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-fotos-18x9.png 18w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-fotos.png 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"548\" src=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-espacio.png\" alt=\"\" class=\"wp-image-706\" srcset=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-espacio.png 1003w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-espacio-300x164.png 300w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-espacio-768x420.png 768w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-espacio-18x10.png 18w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"550\" src=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-muebles.png\" alt=\"\" class=\"wp-image-707\" srcset=\"https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-muebles.png 1007w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-muebles-300x164.png 300w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-muebles-768x419.png 768w, https:\/\/abadass.agency\/wp-content\/uploads\/2026\/01\/mascotas-muebles-18x10.png 18w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" \/><\/figure>","protected":false},"featured_media":702,"template":"","categories":[],"tags":[],"tipo-de-proyecto":[],"class_list":["post-694","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/proyectos\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"version-history":[{"count":3,"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/proyectos\/694\/revisions"}],"predecessor-version":[{"id":725,"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/proyectos\/694\/revisions\/725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/media\/702"}],"wp:attachment":[{"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/tags?post=694"},{"taxonomy":"tipo-de-proyecto","embeddable":true,"href":"https:\/\/abadass.agency\/en\/wp-json\/wp\/v2\/tipo-de-proyecto?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}